Support & Challenges
The first step to making sure you get a positive ROI from an event is acquiring data of qualified leads. Tech Manos Events Support team creates as many opportunities as possible for you to engage and scan high-quality leads using a combination of Digital Marketing, Microsite development & onsite registrations, Email invitations, Callings & rigorous follow-ups.
Lead management is another important part of the event support because generating the leads is only half the battle because a lead is only as good as the new business it brings in. Leads that only engaged at one touchpoint would be considered a lower level of interest and would be nurtured after the event. Leads that had multiple points of engagement were considered hotter leads and sent to sales for follow-up.
We wanted to make sure that our client sales reps could quickly understand how each lead had interacted at the event. Reps could review all of the campaigns associated with the lead to get this information. To help them even further, we prepare an extensive report at the end of the event. The report bifurcates leads generated at various touchpoints, fresh leads, and Hot leads &, most importantly, the leads which require further nurturing post-event.
We have run a multi-channel, multi-month campaign around events to generate awareness and leads. As a result of this effort were able to exceed every KPI and also lead to 300% return-on-investment for the entire campaign. The debate with CEOs can keep going on about the expenses at a conference with the ROI.
Our one single objective for event support is to drive attendance and foot traffic and providing effective post-event follow-ups as well.