For many companies, a key conference or event has the power to put tens of thousands of ideal prospects in the same location and in the mood to make decisions. Since events often require a large budget investment, meeting your ROI goals for a major event requires a post-event plan that’s just as detailed and comprehensive as your on-site plan. Leads are the lifeline of any B2B company, but coming up with innovative ideas for how to increase leads can be a challenge. For many companies, a large conference or an event has the power to extract thousands of ideal prospects in the same location and in the mode to make buying decisions.
Traditional Reasons to Hold a Corporate Event:
The list could go on, but the goal is always to create an atmosphere of education that allows for the short and long-term goals of the company to be realized seamlessly and with exactitude.
Sometimes corporate events will involve only executives, while other times, it may include upper management along with the employees attending. The event schedule could include dinner or lunch at a restaurant. These meetings may be located at the place of business and have the food and beverage catered, while others are held in convention centers or large hotel ballrooms, catering to large groups.
For many companies, a key conference or event has the power to put tens of thousands of ideal prospects in the same location and in the mood to make decisions. Since events often require a large budget investment, meeting your ROI goals for a major event requires a post-event plan that’s just as detailed and comprehensive as your on-site plan.
The quality of a sales lead correlates to the effort the prospect has gone through to interact with your company I.e. If you convince someone to take a day out of the office to attend your event, there’s every likelihood they will present themselves to be a warmer sales lead. We follow an orchestrated process to generate qualified leads in the event:
