The development of PR as a knowledgeable practice are often plotted on a timeline against that of technology. It keeps track of any negative news about the firm hovering around within the market. By giving due focus to customer feedback, it helps companies fix umpteen problems associated with their reputation.
PR being a huge domain includes the concept of Reputation Management also . Earlier, Reputation Management was a PR term but thanks to penetration of the web , it got a separate status. PR plays an interesting role in managing the corporate reputation of the company.
PR does have a crucial role to play in protecting reputation. It’s not a case of constant crisis management, an ongoing cycle of trying to repair the damage done by a reputational catastrophe. Communications professionals can take ownership of reputation, and proactively contribute to the reduction of reputation risk.