World of Online Media

Paid media is a good way to promote content in order to drive earned media, as well as direct traffic to owned media properties. It’s easy to treat Paid Media like a vending machine - to blindly toss money into campaigns and expect conversions to come tumbling out. But Paid Media is much more than a direct response medium. Ignoring the way, it interacts with the Buyer Journey is a lost opportunity.

Paying to promote content can help get the ball rolling and create more exposure. Social Media sites like Facebook, Twitter and LinkedIn offer advertising that could potentially help boost your content as well as your website. Another way to gain more exposure for your content is to pay influencers to tweet or share your links, impacting the reach and recognition your pieces receive. Using retargeting, Pay Per Click and display ads is an effective and more direct way to drive searchers to your owned media sites like your website to help increase traffic and/or conversions.

In today’s world, paid online media has changed the way marketers used to think about advertising spend. Newspapers, television, and radio can offer visibility but are very difficult to target effectively, leading to an unknown amount of advertising dollars being wasted on impressions to unqualified audiences. Paid media is a great way to promote content in order to generate more earned media and can also be used to drive traffic directly to your owned media properties. Our paid media team supports brands to grow, bloom, and find their rightful place at the forefront of their industries. Driving businesses forward have been our ethos for the best part of a decade, and our experience in paid media has gone from strength to strength in this time.

Reputation Is Important

We live in a multi-device, multi-medium, offline and online convergent world. Users view content on laptops, desktops, tablets and phones. They see ads in their search results, their blogs, their email, their Facebook newsfeeds, and inside their apps. The modern Buyer Journey is infinitely complicated. It’s not as simple as seeing an ad and purchasing – today’s consumers look for brands that engage, they seek expert opinions, they consult with their social groups. If you’re not removing obstacles and adding value at every stop along the way, you’re missing out on golden opportunities to form lasting relationships with your users, relationships that go beyond a single purchase. There was a time when Newspapers, television, and radio was the only source for marketing, but the time has changed with the introducing of paid online media. PPC and paid media marketing have made impressions on the audience.

Paid Media is considered as the most time-successful alternative for driving traffic to an online storefront instantaneously. It assists you with your potential audience. We firmly suggest paid search to be a part of an included search marketing tactic for all brands. We at Tech Manos create, manage, and optimize campaigns for both B2C and B2B customers.