High & Low Visibility
Visibility is a crucial concept in business since it's used and communicated both internally to
executives and management and externally to shareholders via annual reports or press releases.
Visibility is usually categorized as high visibility or low visibility.
High visibility refers to how confident the corporate is in its predictions of future performance. It's highly desirable and indicates that a corporation is probably going to perform well or better in the future.
Low visibility is employed to explain a company’s low confidence in its future performance. It often takes place during times of economic downturn, which affects all sectors. Low visibility is usually mentioned less by the corporate and its management for obvious reasons. However, like all its dealings with shareholders, companies got to be realistic in their assumptions.